Making Cool Social Media Videos: Tips and Online Templates
Today, there are hardly any businesses that don’t use social media as a platform for promoting products through video or animation. To make your own social media video, you don’t have to hire a professional video creator. If your budget is limited and you don’t have too much time to spare, you can create a video using one of the online templates in Movavi Video Editor Online. Below, you’ll find ready-made templates and useful tips that will help you make a memorable social media video.
What Marketers and Customers Say About Video Effectiveness
of marketers say videos help users understand the product better
of customers say a video has convinced them to buy software
of customers prefer to learn about a new product or service through a short video
Want to learn how to make a social media video? Just follow the tips below.
1. Find Your Audience
Who are you making a video for? Once you’ve answered this question, you’ll find it much easier to create successful video content. Do some research and evaluate which social media platforms fit your target audience best.
2. Keep Your Video Short
This rule applies to most cases – most people are not ready to spend a lot of time on a commercial video. On Instagram, the maximum video length is 1 minute for a feed and 15 seconds for Stories. On Facebook, videos are usually about a minute long. YouTube users are used to longer marketing videos – about 2 minutes long on average.
3. Make Your Video Work Even Without Audio
Social media videos often play automatically without sound when you open a page or scroll down. For this reason, don’t rely too heavily on a soundtrack or voiceover – instead, make your visuals as clear as possible and add some text to explain what is happening in your video.
4. Grab Attention in the First Few Seconds
You only have a few seconds to grab viewers’ attention on social media. A sure way to do this is to start your video with motion – avoid still frames in your intro. Try to convey the basic idea of the video in the first few seconds or simply intrigue viewers with something different, beautiful, funny, weird, or even provocative.